5 Step Guide

Data and Analytics - Measure What You Manage

Admin — Sat, 08 Nov 2025 08:13:15 GMT

Every part of a company’s data and analytics process can be optimized. We do it all the time for top pharma companies around the world. But there may be one part of the process that you’ve overlooked: measuring what you manage.

5 Steps to Technology Proofing Your Commercial Operations - Axtria

Admin — Sat, 08 Nov 2025 06:32:03 GMT

The cloud has changed the industry - driving agility, flexibility, and modern innovations such as mobile, social, and digital. You have moved your CRM to the cloud, but what about your sales operations platforms? Many organizations still rely on spreadsheets and legacy technology.

Enterprise-wide Data Architecture Strategies to Deliver Value - Axtria

Admin — Fri, 16 Sep 2022 06:10:00 GMT

Data is the backbone of the pharma and life sciences industries. An effective data strategy can truly transform decision-making, leading to positive outcomes and growth.

The Commercial Data & Analytics Checklist for SMBs - Axtria

Admin — Tue, 05 Oct 2021 23:21:00 GMT

A successful product launch forms one of the most significant events in the life of a life sciences small and medium business (SMB), especially if it’s the first one or even a new indication. SMBs are looking to develop systems and processes on the go while competing with the big fish in the market. In this specific setting, getting the data and analytics strategy right becomes critical.

SMBs often end up choosing “bare-bones” data and analytics solutions due to shallower pockets. And for a quick competitive advantage and immediate commercial success, they partner with third-party vendors for point solutions to leverage their data assets for meaningful insights. These sub-optimal approaches compromise commercial decisions in the highly sensitive pre-launch, launch, and post-launch periods.

5 Steps to Enable Outcome Driven Self Service BI - Axtria

Admin — Tue, 22 Aug 2017 05:34:00 GMT

In today’s fast-paced commercial environment, the winners are those able to leverage business intelligence (BI) to make smarter decisions faster than the competition.

Incentivize for Success in a Dynamic Market Environment - Axtria

Admin — Fri, 18 Aug 2017 06:19:00 GMT

When it comes to running a sales team, the Incentive Compensation Program is probably the most powerful weapon you have in the arsenal. A well-designed IC plan holds the keys to aligning sales efforts in this dynamic market environment and executing your strategy.

5 Steps to Activate Your Customer Centric Marketing Strategy - Axtria

Admin — Fri, 04 Aug 2017 06:05:00 GMT

The Pharmaceutical industry is evolving at a quicker pace than ever before. The rise of digital, an increase in customer expectations, and a changing regulatory environment have drastically altered the landscape. The market demands new insights, new approaches, and new ways of thinking.

5 Questions to Ask Your Territory Alignment Vendor - Axtria

Admin — Tue, 18 Jul 2017 20:49:00 GMT

The healthcare landscape has changed. The traditional way of aligning sales teams is no longer effective. To remain competitive, organizations must deploy sophisticated go-to-market models where talent structures are aligned to engage new stakeholders across multiple channels, regions, specialties, and organization sizes.

5 Steps to Market Proof Your Promotional Investment - Axtria

Admin — Fri, 23 Jun 2017 05:40:00 GMT

The Pharmaceutical industry is experiencing greater change than ever before. The rise of digital, a shift from volume to value, and a changing regulatory environment have truly transformed the landscape. The market calls for new insights, new approaches, and new ways of thinking.

Single Source of Truth with Master Data Management - Axtria

Admin — Thu, 02 Feb 2017 06:30:00 GMT