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  <channel>
    <title>Video</title>
    <link>https://www.axtria.com/video-wall</link>
    <description>Embark on a visual journey with our video pages and experience the power of videos that entertain and inspire. Watch Now.</description>
    <language>en</language>
    <pubDate>Tue, 03 Jun 2025 10:33:23 GMT</pubDate>
    <dc:date>2025-06-03T10:33:23Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Building a MedTech Targeting Plan for Overlapping Field Forces</title>
      <link>https://www.axtria.com/video-wall/how-to-build-a-medtech-targeting-plan-with-overlapping-field-forces</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.axtria.com/video-wall/how-to-build-a-medtech-targeting-plan-with-overlapping-field-forces" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.axtria.com/hubfs/How%20to%20Build%20a%20MedTech%20Targeting%20Plan%20with%20Overlapping%20Field%20Forces.jpg" alt="How to Build a MedTech Targeting Plan with Overlapping Field Forces" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Through real-world examples and expert insights, uncover actionable strategies to build and optimize a Med Tech targeting plan.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.axtria.com/video-wall/how-to-build-a-medtech-targeting-plan-with-overlapping-field-forces" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.axtria.com/hubfs/How%20to%20Build%20a%20MedTech%20Targeting%20Plan%20with%20Overlapping%20Field%20Forces.jpg" alt="How to Build a MedTech Targeting Plan with Overlapping Field Forces" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Through real-world examples and expert insights, uncover actionable strategies to build and optimize a Med Tech targeting plan.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Fhow-to-build-a-medtech-targeting-plan-with-overlapping-field-forces&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Solution Overview</category>
      <pubDate>Wed, 06 Mar 2024 08:00:07 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/how-to-build-a-medtech-targeting-plan-with-overlapping-field-forces</guid>
      <dc:date>2024-03-06T08:00:07Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>MLOps for Scale and Efficiency - Collaboration with a Pharma Company</title>
      <link>https://www.axtria.com/video-wall/mlops-for-scale-and-efficiency-a-use-case</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.axtria.com/video-wall/mlops-for-scale-and-efficiency-a-use-case" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.axtria.com/hubfs/ML%20Ops.jpg" alt="ML Ops" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.axtria.com/video-wall/mlops-for-scale-and-efficiency-a-use-case" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.axtria.com/hubfs/ML%20Ops.jpg" alt="ML Ops" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Fmlops-for-scale-and-efficiency-a-use-case&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Solution Overview</category>
      <pubDate>Wed, 20 Dec 2023 09:23:13 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/mlops-for-scale-and-efficiency-a-use-case</guid>
      <dc:date>2023-12-20T09:23:13Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>Creating a Motivational MedTech Incentive Plan for Success</title>
      <link>https://www.axtria.com/video-wall/how-to-create-a-motivational-medtech-incentive-plan</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.axtria.com/video-wall/how-to-create-a-motivational-medtech-incentive-plan" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.axtria.com/hubfs/How%20to%20create%20a%20Motivational%20MedTech%20Incentive%20Plan%20Video%20Cover.jpg" alt="Create a Motivational MedTech Incentive Plan" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.axtria.com/video-wall/how-to-create-a-motivational-medtech-incentive-plan" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.axtria.com/hubfs/How%20to%20create%20a%20Motivational%20MedTech%20Incentive%20Plan%20Video%20Cover.jpg" alt="Create a Motivational MedTech Incentive Plan" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Fhow-to-create-a-motivational-medtech-incentive-plan&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Solution Overview</category>
      <pubDate>Wed, 27 Sep 2023 04:00:00 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/how-to-create-a-motivational-medtech-incentive-plan</guid>
      <dc:date>2023-09-27T04:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>How to Hold the Field Force Accountable for Givebacks? Watch Now</title>
      <link>https://www.axtria.com/video-wall/how-to-hold-the-field-force-accountable-for-givebacks</link>
      <description>&lt;p&gt;Medical Device companies face a lot of pressure to maintain their profit margins. These pressures can be exacerbated when the field force has too much leeway in the amount of discounts and rebates they offer their customers. This can be acceptable if there is a strategic initiative in place, however, this should be the exception, not the rule. To better align your financial profitability to your sales performance there are several methods that can be implemented. This video talks about the different methods of sales crediting along with their benefits and shortfalls.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;Medical Device companies face a lot of pressure to maintain their profit margins. These pressures can be exacerbated when the field force has too much leeway in the amount of discounts and rebates they offer their customers. This can be acceptable if there is a strategic initiative in place, however, this should be the exception, not the rule. To better align your financial profitability to your sales performance there are several methods that can be implemented. This video talks about the different methods of sales crediting along with their benefits and shortfalls.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Fhow-to-hold-the-field-force-accountable-for-givebacks&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Solution Overview</category>
      <pubDate>Thu, 07 Sep 2023 04:00:00 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/how-to-hold-the-field-force-accountable-for-givebacks</guid>
      <dc:date>2023-09-07T04:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>Annual Party 2023 - Axtria Ingenious Insights</title>
      <link>https://www.axtria.com/video-wall/axtria-annual-party-2023</link>
      <description>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Faxtria-annual-party-2023&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Life@Axtria</category>
      <pubDate>Thu, 27 Jul 2023 04:00:00 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/axtria-annual-party-2023</guid>
      <dc:date>2023-07-27T04:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>Animal Health Companies &amp; Sales Incentive Plans for Their Field Force</title>
      <link>https://www.axtria.com/video-wall/how-can-animal-health-companies-create-motivational-sales-incentive-plans-for-their-field-force</link>
      <description>&lt;p&gt;Creating motivational sales incentive plans for the field force of an Animal Health company requires careful consideration of various factors to ensure effectiveness and alignment with business objectives. This video highlights the steps to design effective incentive plans. A successful sales incentive plan should continuously evolve and be reviewed periodically to ensure its effectiveness in driving sales performance and meeting the company’s goals. Soliciting feedback from the sales team can also help identify areas of improvement and create a more engaged and motivated sales force.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;Creating motivational sales incentive plans for the field force of an Animal Health company requires careful consideration of various factors to ensure effectiveness and alignment with business objectives. This video highlights the steps to design effective incentive plans. A successful sales incentive plan should continuously evolve and be reviewed periodically to ensure its effectiveness in driving sales performance and meeting the company’s goals. Soliciting feedback from the sales team can also help identify areas of improvement and create a more engaged and motivated sales force.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Fhow-can-animal-health-companies-create-motivational-sales-incentive-plans-for-their-field-force&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Solution Overview</category>
      <pubDate>Wed, 19 Jul 2023 04:00:00 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/how-can-animal-health-companies-create-motivational-sales-incentive-plans-for-their-field-force</guid>
      <dc:date>2023-07-19T04:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>Axtria’s Medical Devices Solutions - Powered by Axtria SalesIQTM</title>
      <link>https://www.axtria.com/video-wall/axtrias-medical-devices-solutions</link>
      <description>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Faxtrias-medical-devices-solutions&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Solution Overview</category>
      <pubDate>Wed, 07 Jun 2023 04:00:00 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/axtrias-medical-devices-solutions</guid>
      <dc:date>2023-06-07T04:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>What Does It Take to Be An Axtrian?</title>
      <link>https://www.axtria.com/video-wall/what-does-it-take-to-beanaxtrian</link>
      <description>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Fwhat-does-it-take-to-beanaxtrian&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 17 Feb 2023 05:00:00 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/what-does-it-take-to-beanaxtrian</guid>
      <dc:date>2023-02-17T05:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>Real World Evidence (RWE) for Label Expansion - Axtria</title>
      <link>https://www.axtria.com/video-wall/real-world-evidence-for-label-expansion</link>
      <description>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Freal-world-evidence-for-label-expansion&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Axtria’s POV</category>
      <pubDate>Thu, 19 Jan 2023 05:00:00 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/real-world-evidence-for-label-expansion</guid>
      <dc:date>2023-01-19T05:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
    <item>
      <title>Jassi Chadha’s Spotlight Interview at Reuters Events: Pharma 2022</title>
      <link>https://www.axtria.com/video-wall/jassi-chadhas-spotlight-interview-at-reuters-events-pharma-2022-nice-france</link>
      <description>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;p class="video-duration"&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=474418&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.axtria.com%2Fvideo-wall%2Fjassi-chadhas-spotlight-interview-at-reuters-events-pharma-2022-nice-france&amp;amp;bu=https%253A%252F%252Fwww.axtria.com%252Fvideo-wall&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 09 Nov 2022 05:00:00 GMT</pubDate>
      <guid>https://www.axtria.com/video-wall/jassi-chadhas-spotlight-interview-at-reuters-events-pharma-2022-nice-france</guid>
      <dc:date>2022-11-09T05:00:00Z</dc:date>
      <dc:creator>Admin</dc:creator>
    </item>
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